John McKay is the guy behind Basepath Media and leads the teams he assembles for each project. In fact, he has a number of communications and marketing professionals at his disposal and a 2000 square foot audio/video production facility to make things happen. He also has a lot of experience in – and passion for – baseball and softball. Check out the bio below.
John McKay has extensive business, communications and marketing experience stretching back over three decades. He is the owner of Trustmakers (Rutherford McKay Associates Inc.), a national communications training and consulting company, co-owner of Centre42, a learning and media production centre, and a podcast host. He is a former television producer and community newspaper editor, and a former advisor and director of communications for the federal government. For the past 23 years he has operated businesses specializing in communications, marketing, and community engagement.
And he has some street-cred as well when it comes to community-based baseball and softball.